Graphic Designer, Art Director, Project Manager

Website design

Business:
Anna Optics

Scope:
website

Role:
design

Problem: redesign a website that was outdated, not well-organized, and visually unappealing

Considerations: styles of glasses sold, area demographic, personalities ot the business owners, target market

Solution: a site that highlighted the wide variety or frames and simplified its complexity through clean design, palette, and organization (using the 2-3 click rule) making information accessible within 2 or 3 clicks




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