Graphic Designer, Art Director, Project Manager

Web Design Case Studies


 

 Website Redesign

Business:
Abrams Associates

Scope:
website

Responsibilities:
web design

Problem: redesign an existing website which contained inconsistent placement of company logo, clickable items, unclear navigation and some buried content (needing more than 3-clicks to access).

Considerations: company image, industry, target audience, a non-standard web presentation, content organization, ease of navigation and access to information

Solution: a minimalist, organized and consistent design, with clear indication of links and interactivity, using low-energy output (black backgrounds)  

(previous design)

(redesign)