Here's how I resolved this company's design problem.
Behind The Book, Inc.
Client:
Newsletter Design
A school-based literacy non-profit organization.
Scope of Work:Revive and redesign the company's newsletter to excite supporters about their mission.
Solution:The new newsletter was designed to reflect the energy of the people who are the driving force behind the organization. Color printing was donated by a local organization. This issue focused on three interview profiles. Images were selected to support the text, and communicate academic success as well as fun.
Comments:“Natalie designed a number of things for us from newsletter to auction catalog. She's creative, patient, organized, eager to design what we want, even when we can't exactly explain it. I'd work with her anytime and I highly recommend her to you.”
Jo Umans, Exec. Director & Founder
Behind the Book
Behind the Book
- The old newsletter was a pretty standard grid layout, and text heavy.
It was printed
in Black and White for cost effectiveness. A donor for full-color printing was obtained.
A complete redesign was suggested.
- The spirit and youthfulness of Behind the Book was captured in the new design.
