Graphic Designer, Art Director, Project Manager

Print Design Case Studies


 

 B2C Print Collateral

Business:
Kay Consultants

Scope:
logo, brochure, annual report

Responsibilities:
tk

Problem: redesign the logo, design a brochure and annual report

Considerations: update logo so that it is still recognizable, new brand personality,
potential readers, organization of information, book pagination, budget

Solution: give the business a visual presentation boost starting with the logo
design and style guide, develop a design system including elements that
can be used in all company designs going forward  

(before)

(after)