As with books, products have an array of competing products right next to them on the shelf. It's critical to your sales that your product packaging and presentation attract attention from the right customers—those who'll buy your product. This is accomplished by creating a design that appeals to the sensibilities of your target market.

Are you selling to the mass market who want a good deal, to customers who care about quality and style, men or women, Gen-X or Baby-boomers? Design matters. Knowing your target market is half the battle, attracting the customers you want is critical.

I use my knowledge of visual communication to accomplish just that.