NATALIE PRYOR - Case Study: Marketing Products or Services

Case Study: Marketing Products and Services > Christine Fee Wellness, LLC.
The Company: This established wellness company provides simple but effective solutions for her client's health problems. The Problem: With hundreds of clients, including celebrities, the owner, Christine Fee wanted to launch a new product. The product, primarily targeted to mid-to-upper class, female Baby-boomers. Those who are concerned about health and are who are fairly knowledgeable about alternative health and wellness. The newly released product is still being marketed to the public so I will not mention the name, however the products purpose is to address sleep difficulties and related problems.
The project consisted of a CD and DVD with casing and booklet, and aromatherapy oil all housed in a gift box. The Solution: The package was designed to stand out on shelves while next to similar products.
Research showed that similar products in this category had a medical feel to them. So, I decided to graphically depict a starry, nighttime sky. The design is subtle and clean as well as sophisticated to attract this target market. The Christine Fee Wellness marketing team, and publicist all expect the packaging design to help in the success of this product. Christine was overjoyed with the results and said that it was what she dreamed the product would be. :Back Home: