Graphic Designer, Art Director, Project Manager

Branding Case Studies


 

 Non-Profit Branding

Business:
Black Animal Rescue Coalition

Scope:
branding

Responsibilities:
design

Problem: create a brand identity for a startup non-profit organization

Considerations: the client wanted to incorporate the Celtic trikelion symbol in the logo (symbolizing progress, action and cycles)

Solution: use graphics and typography that complimented the rounded, organic shapes of the trikelion. Make a strong statement about the organization’s cause by focusing on their plight, human emotion, and expressing stereotypes about these animals in a way that showed beauty